Branded Boxes Dos and Don’ts
With the growth of e-commerce, branded boxes are often the first hands-on interaction customers have with your brand. They can be used as storage containers or decorative items. In addition, they can also be repurposed as advertisements for your company.
It’s important to design a box that fits your products like a glove. To do so, work with an experienced printing and production company that offers a range of customizable options.
Customization
Branded boxes are a powerful marketing tool that can help you forge tighter relationships with your customers. They’re also a great way to show your company’s personality and build loyalty. However, like any other promotional product, branded boxes come with their own dos and don’ts. Here are some tips for using them correctly.
Custom branded boxes can be designed with extra layers of protection to ensure that fragile products arrive safely. They can be adorned with corrugated pads, corner protectors, scored foam and inner packing custom corrugated boxes pieces to keep products in place during transit. These features reduce the need for additional packaging materials and lower shipping costs.
A custom-printed box can include a logo, website, phone number, instructions or a QR code to make it easier for customers to order more. It can also feature a design that makes it stand out from the competition. This type of packaging is especially useful for ecommerce sellers, who often get overlooked by traditional retailers. It’s important for them to make a memorable impression on customers so that they can gain a foothold in the market.
Reusability
Reusability is one of the key factors to consider when designing a branded box. It allows you to create a memorable customer experience that will build brand loyalty. It also allows you to communicate your commitment to reducing waste and creating a circular business.
Unlike traditional packaging, reusable boxes are made from durable materials that can be used over and over again. They can also be cleaned and sanitized to ensure hygienic standards. They are ideal for shipping both business and consumer goods.
The reusability of branded boxes also helps businesses reduce their environmental footprint by using less energy and natural resources. However, it is important to note that the reusability of custom packaging depends on consumers. This is why it is important to incorporate consumers in the design and prototyping process.
For example, a brand like Boox, which works with companies such as REN Clean Skincare and Saie, has worked on a pilot project with Boyish Jeans. This program allows consumers to receive new jeans in a Boox bag or box, and send them back through recommerce. This service keeps packaging costs down, but the company must make it easy for consumers to participate.
Durability
The durability of branded boxes is important for a number of reasons. It’s the first thing your customers see when they open their package, and it can leave a lasting impression. It can also help you reach new markets, increase brand awareness, and grow your customer base.
Durability is particularly important when mailing glass goods. A dented box is not a good look, and it could result in a damaged product and an unfavorable review. This is why it’s important to work with your packaging provider to ensure that your products are well protected in transit.
Branded boxes are easy to customize with logos, graphics, and other elements that reflect your brand’s unique identity. This type of packaging is also a great way to create a memorable unboxing experience, which will build brand loyalty and lead to repeat purchases and word-of-mouth promotion. These boxes can also be made from eco-friendly, reusable materials to attract eco-conscious consumers. This will help your business to improve its environmental footprint and reduce shipping costs. In addition, it will make your company stand out from the competition.
Convenience
Branded boxes are a great way to promote your business and show off your company logo. They are often the first hands-on exposure customers have with a brand, and they custom corrugated boxes manufacturer can help you make an impression. They also give you the opportunity to add a custom message or design on your box that will catch customers’ attention.
Creating a jaw-dropping experience with your packaging can help establish you as a high-end brand. Luxury sells, and a premium feel can pay for itself many times over in the form of customer loyalty and repeat orders.
When designing branded boxes, it’s important to remember that they must protect the contents. Sacrificing protection for design will result in damaged items, returns and complaints – which can hurt your ROI. Additionally, you need to ensure that your eCommerce 3PL or internal fulfilment team can accommodate branded packaging without affecting operational efficiency. It’s best to involve them in the prototyping process to prevent any surprises down the line. Adding a personalized touch to your packaging can further promote your business as customers share their unboxing experiences online.
Branding
Branding your product packaging is a great way to create a memorable unboxing experience for customers. By adding a logo, custom text, and even fragrance, you can create a sense of familiarity and trust. This helps build a connection between brands and their customers and increases the likelihood of repeat purchases.
The branding of your box will depend on the type of goods you sell. If you’re selling luxury goods, for instance, a pop of color or velvet on the inside of your box will add a premium feel. You can also use custom branded tissue paper or embossing. For more casual products, earth tones and simple crinkle paper work well.
Another option is printed tape, which can be affixed to standard shipping boxes. This is a fast, inexpensive, and effective way to promote your brand. It’s important to work with a 3PL that has the capacity for this service. Otherwise, you’ll run into problems with the automated systems of your fulfillment provider.